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Yowie is a confectionery and publishing brand originating in Australia in 1995 by Cadbury and Kidcorp. It was one of the top selling chocolates in Australia in the late 1990s and early 2000s, selling over a million units a week. After a break of nearly a decade, Yowie relaunched in 2014 for US markets
The yowie has its roots in Aboriginal oral history, most recognizably being referred to as a “yahoo”.
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